If you want to put your own brand on the market as a retailer but that has to be combined with beauty, difference and cost-effective, what can you do better than working with coldfoil. A technique that is used to apply a silver foil (locally), which can be overprinted with any desired color. You really get the metallic look you were looking for. In the end, the designers of Etos have realized how this works and have made a beautiful design. An eye-catcher on the shelves in the store and a packaging that can really take the battle with the A-brands.
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